Snapchat is finally learning to love the 'creepy' advertising it once said it...
Snapchat CEO Evan Spiegel. Over the last two years, advertisers have questioned Snapchat's ability to meet their expectations on two key requirements: targeting and measurement. Investor Fidelity's...
View ArticleA war is brewing between brands and the social media 'influencers' they pay
The line between advertising and content continues to blur, not only in traditional media with "native advertising," but also on social media with sponsored content and influencers. An "influencer" is...
View ArticleOutsell Forecasts Digital Advertising and Marketing Spend To Equal Print,...
BURLINGAME, Calif., March 3, 2016 /PRNewswire/ -- Outsell, Inc., the world's only research and advisory firm focused on media, information, and technology, today released results of its 11th annual...
View Article10 Things You Need To Know In Advertising Today
In this Thursday, Oct. 24, 2013, Snapchat CEO Evan Spiegel poses for photos, in Los Angeles. Spiegel dropped out of Stanford University in 2012, three classes shy of graduation, to move back to his...
View ArticleSnapchat is reportedly moving into ad tech
Snapchat is preparing to move into ad tech for the first time, according to a report from Digiday's Garrett Sloane. The ephemeral photo and video messaging platform is in discussions with ad tech...
View ArticleTwitter scores huge win over Facebook and other rivals by securing NFL...
This story was delivered to BI Intelligence "Digital Media Industry Insider" subscribers. To learn more and subscribe, please click here. Touchdown Twitter! The social media company beat out Facebook,...
View Article5 advertisers who created buzz on Twitter past week
The weekly Twitter Advertiser Index lists the brands which have generated most engagement with users on the platform. Snapdeal Snapdeal ran two contests #SnapdealRepublicOfSavings and...
View ArticleSnapchat has a monetization problem
Snapchat logo image created with Post-it notes is seen in the windows of Havas Worldwide offices at 200 Hudson street in lower Manhattan, New York during "Post-it note war" There's no doubt that...
View ArticleTwitter Rolls Out Advertising on New 'Moments' Feature
Twitter Inc. isn’t wasting any time making money from its newest feature, called Moments. The new product, which debuted two weeks ago as a way to track big events as they happen, will get its first...
View ArticleSocial Media Trends 2016
Brands, agencies, and marketers working in digital media will tell you, innovation happens so rapidly that predicting future trends and reviewing trends from previous years can either be illuminating,...
View ArticleWhat’s the meaning in a (Twitter) moment? (JSH&A Communications)
(Source: JSH&A Communications) Wednesday, October 21st, 2015 Moment: A precise point in time. Whether unexpected or anticipated, any moment can change in the blink of an eye - like the 0.2% chance...
View ArticleMediaBrix Crushes Digital Ad Viewability Benchmarks and Achieves...
Facebook Twitter Pinterest × NEW YORK, March 16, 2015 /PRNewswire/ -- As the debate over digital ad viewability continues to heat up, MediaBrix, the global leader in delivering high performance...
View ArticleThe Snapchat Report - Winning At Media and Marketing in a Mobile-First World
NEW YORK, July 29, 2015 /PRNewswire/ -- The most urgent strategic challenge for media and marketing professionals is engaging consumers in a mobile-first world. Snapchat is the mobile-native...
View ArticleSnapchat video ads outperform other social media platforms
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. A new white paper about the effectiveness of video ads on different...
View ArticleSnapchat users positive about advertising on the app (Millward Brown Inc)
(Source: Millward Brown Inc) by Nigel Hollis | January 19, 2015 The range of potential social communication platforms is growing bigger and marketers need to know which ones will best reach and engage...
View ArticleSnapchat Discover Content Is Now Shareable
Snapchat has until now been something of an island in the social media landscape: Unlike YouTube or Twitter, it wasn't possible to directly link to Snapchat content. This meant that media partners with...
View ArticleNow Instagram Is Dominating Twitter In Another Hugely Important Way
Flickr CC/Henry BurrowsThe once-modest photo sharing app Instagram is beating Twitter on yet another front: Engagement. Earlier this month in terms of users: 300 million to Twitter’s 284 million. Now...
View Article3 things every CMO needs to know about chatbots
In case you haven’t noticed, chatbots are having a moment right now. It’s easy to see why. In their simplest form, chatbots help brands deliver intimate, one-to-one engagement at scale. Bots are all...
View ArticleSnapchat launches ad agency for vertical video
wants us to quit rotating our phones. As the ephemeral messaging app attempts to monetize its 100 million active daily users, the horizontal videos that run on Facebook and Twitter lose impact on...
View ArticleSnapchat moves to help publishers not on Discover
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Snapchat is reportedly working on introducing a new algorithm that will...
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