(Source: Millward Brown Inc) by Nigel Hollis | January 19, 2015 The range of potential social communication platforms is growing bigger and marketers need to know which ones will best reach and engage their target audience. However, when dealing with emerging platforms opinions differ on which one will work well for brands and when. That's where pioneering research like that conducted by Millward Brown Digital in partnership with Snapchat can prove helpful. When it comes to the role of different social platforms anecdotes abound, never mind whether new ad formats are effective or not. Recently Dan...
↧