This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. A new white paper about the effectiveness of video ads on different platforms illustrates the ascendancy of Snapchat over the competition, according to research conducted by MediaScienceLabs and commissioned by Snapchat. The study observed the usage behaviors of 320 participants on one or more of the following platforms: Snapchat, Facebook, Instagram, YouTube, and traditional TV. Participants navigated freely on the platform for one or two 10-minute sessions, during which they would receive six ads. These took the form of 30-second in-feed video ads on Facebook...
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