NEW YORK, July 29, 2015 /PRNewswire/ -- The most urgent strategic challenge for media and marketing professionals is engaging consumers in a mobile-first world. Snapchat is the mobile-native trailblazer, reaching 100 million valuable, elusive Millennials every day. Discover why global media giants are developing strategies and content for Snapchat to win at mobile. And how major brands are embracing Snapchat's new advertising opportunities. The Report Answers These Key Questions: - Why is Snapchat a strategic game-changer for mobile media and marketing? - Why are media companies and advertisers clamouring to work with...
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