Brands, agencies, and marketers working in digital media will tell you, innovation happens so rapidly that predicting future trends and reviewing trends from previous years can either be illuminating, or a subtle evolution, as platforms attempt to better monetize their offerings from the previous year's developments. For example, with the popularity of the Millennial target as a marketing focus, last year, brands became more interested in Snapchat, although Snapchat had already launched Stories and Discover back in 2013 and 2014. However, as a result of Snapchat's growing popularity among this target, as well as messaging trends around with the world along the likes of LINE, WhatsApp,...
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