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10 Things You Need To Know In Advertising Today

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In this Thursday, Oct. 24, 2013, Snapchat CEO Evan Spiegel poses for photos, in Los Angeles. Spiegel dropped out of Stanford University in 2012, three classes shy of graduation, to move back to his father's house and work on Snapchat. 1. Snapchat will incorporate advertising and videos into its current platform by November. Snapchat Discovery will let brands publish ads and short videos. 2. Rocket Fuel released a study Wednesday revealing digital display advertising is nine times more effective for auto insurance companies than traditional television advertising. The study also suggests auto insurance brands should look to use human faces in their ads. ...

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