Outsell Forecasts Digital Advertising and Marketing Spend To Equal Print, TV/Radio/Cinema, and Events Combined in 2016 Digital Now Nearly Half of Budgets, Events Stable, While Print Falls Below $100 Billion for First Time as Marketers Follow Audiences to Mobile, Social, and Video.

BURLINGAME, Calif., March 3, 2016 /PRNewswire/ -- Outsell, Inc., the world's only research and advisory firm focused on media, information, and technology, today released results of its 11th annual Advertising and Marketing Study. The study surveyed over 1,500 U.S. marketers to provide insight on spending across 36 categories, offering the most comprehensive view into these marketers' spending patterns and challenges. According to Outsell's Annual Advertising and Marketing Study 2016, spending on advertising and marketing will grow 4.7 percent, reaching $473 billion. Digital now represents nearly half of all spending, rising 12.5 percent to $228 billion, equaling the combined spend of...