In case you haven’t noticed, chatbots are having a moment right now. It’s easy to see why. In their simplest form, chatbots help brands deliver intimate, one-to-one engagement at scale. Bots are all about creating personal, more human interactions instead of transactional ones. It’s an approach that isn’t lost on discerning Millennial and Gen-Z consumers who value uninterrupted, genuine user experiences versus ones that seem forced or too self-serving. Plus, bots live in mobile messaging apps — the fastest growing online sector within the social landscape over the past five years. Brands can’t afford to ignore mobile messaging apps as a viable marketing tool any longer. The race for...
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