Snapchat CEO Evan Spiegel. Over the last two years, advertisers have questioned Snapchat's ability to meet their expectations on two key requirements: targeting and measurement. Investor Fidelity's move to slash the estimated value of its stake in Snapchat by 25% "exacerbated" these concerns, according to Reuters. Snapchat offers few in-depth analytics or granular methods to target specific groups of consumers with ads, compared to Facebook, Instagram, and Twitter (who have all been in the advertising game a lot longer than the 14 or so months Snapchat has been selling ads). Snapchat CEO Evan Spiegel and its other executives have previously said publicly several times that the photo-sharing...
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