NEW YORK, March 14, 2016 /PRNewswire/ -- The Advertising Research Foundation (ARF) is pleased to announce the findings from their new research study based on over 5000 campaigns, 12 years of data, $375B in advertising spend in 41 countries, across over 100 categories. This study, independently conducted by the ARF, was sponsored and supported by over 25 contributing companies including ESPN, Media Science, Neuro-Insight, Analytic Partners, Unilever,...
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