This Is the Big Problem With the Verizon-Yahoo Deal
Seventeen years ago, it was hard for anyone working in the burgeoning digital media industry to imagine a world where Yahooand AOL didn’t rule the Web. Yahoo was worth $128 billion. AOL merged with...
View ArticlecomScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad...
(Source: comScore Inc) July 14, 2016 comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness Premium Publishers are 3x More Effective in Driving Mid-Funnel Brand Lift...
View ArticleDigital Opportunities With The Alex (Crewe Alexandra FC Ltd)
(Source: Crewe Alexandra FC Ltd) Crewe Alexandra Football Club can offer your business the perfect platform to promote your brand. The club has a selection of digital opportunities available to enhance...
View ArticleCoke sees social media gold at Rio Games
When the Summer Olympics in Rio de Janeiro kick off this Friday, Coca-Cola won’t rely solely on heart-tugging commercials or glossy print ads to play up its sponsorship and get people to chug a frosty...
View ArticleT-Mobile's appeal to millennials has helped it gain ground in the wireless wars
This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. T-Mobile reported a strong second quarter, boasting $9.2 billion in...
View ArticleExpect a long, drawn-out exit for Marissa Mayer at Yahoo
It will be a long, drawn-out walk to the exit for Yahoo Chief Executive Marissa Mayer, sources said — despite her talk on Monday that she was”planning to stay” at the Web portal. The 41-year-old...
View ArticleApp latency periods are dependent on app industry
This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. E-commerce-specific apps that focus on user acquisition should...
View ArticleOnline retailers see high returns from Facebook ad spend
This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here. E-commerce merchants saw their average return on ad spend via Facebook...
View ArticleVine is wilting as key stars exit
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. A large share of Vine’s top creators have stopped posting on the...
View ArticleReddit will soon start letting marketers sponsor user-generated content
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. On August 4, Reddit will debut Promoted User Posts — a new ad offering...
View ArticleSnapchat users are more engaged than any other social media app
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Snapchat is soaring in popularity, but that's just the tip of the...
View ArticleSnapchat's not-so-secret weapon: Live events
The camera follows the first batch of wheelchair racers as they speed through the streets of Manhattan, a few miles from the finish line of the New York Marathon. At the bottom of the screen, a caption...
View ArticleSuper Bowl Tests Twitter's Dominance in Ads Paired With Live TV
Wix.com, which makes tools for creating websites, has spent millions of dollars for its Super Bowl advertising campaign in which the characters from DreamWorks Animation’s “Kung Fu Panda 3” discover...
View ArticleSnapchat wants to put live sports on your phone, starting with the Final Four
Jamie Squire/Getty Images See Also Soon, you may be able to watch live sports on your phone on Snapchat. The mobile social network is currently trying to make deals with both broadcast networks and...
View ArticleTWITTER’S HAVING A MOMENT (Fishburn Communications Limited)
(Source: Fishburn Communications Limited) These are twitchy times at Twitter. Put simply, CEO Jack Dorsey, who took the helm on Monday, needs to attract more punters to the social network. The rate of...
View Article>Now Instagram Is Dominating Twitter In Another Hugely Important Way (TWTR, FB)
Earlier this month Instagram revealed it had overtaken Twitter in terms of users: 300 million to Twitter’s 284 million. Now there’s more evidence underlining Instagram’s dominant status versus Twitter....
View ArticleWhat exactly are brands posting on Snapchat?
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Brands are increasingly jumping on board with Snapchat by creating...
View ArticleSOCIAL ENGAGEMENT EXPLAINED: Metrics, user behavior, and new opportunities
Social platforms have become the new leaders in the digital media industry, evolving well past their beginnings as digital communication networks and becoming full-fledged media distribution channels...
View ArticleTwitter's snazzy new Project Lightning is going to save everything (they hope)
Jack Dorsey is back as CEO of Twitter and since he's done this before, you shouldn't expect him to be unprepared. Dorsey came back to the executive suite with his homework already done. Twitter,...
View ArticleThe Advertising Research Foundation Reveals Ground Breaking Research: How...
NEW YORK, March 14, 2016 /PRNewswire/ -- The Advertising Research Foundation (ARF) is pleased to announce the findings from their new research study based on over 5000 campaigns, 12 years of data,...
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