Social platforms have become the new leaders in the digital media industry, evolving well past their beginnings as digital communication networks and becoming full-fledged media distribution channels and entertainment centers. Today social dominates users' attention. Nearly 20% of total time spent online in the US across both desktop and mobile devices is on social platforms. Facebook, alone, makes up 14% of total time spent online, according to comScore. Looking at pure time spend figures, however, doesn't take into account the size...
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