This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Brands are increasingly jumping on board with Snapchat by creating personal accounts, building up their friend count, and reaching audiences organically through Live Stories. A new L2 Research study cited by Adweek provides insights into what kinds of brands are joining Snapchat, and what types of content these brands are posting to the platform. Brands post most often about Products (25%), Lifestyle (16%), and Events (15%). The large lead that product posts have on Snapchat is unsurprising given that sportswear (71%), beauty (57%), and fashion (54%) brands have...
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