Wix.com, which makes tools for creating websites, has spent millions of dollars for its Super Bowl advertising campaign in which the characters from DreamWorks Animation’s “Kung Fu Panda 3” discover that a good website can help them sell noodles. The company is in the midst of a multiweek effort to capture the attention surrounding the game, splitting its budget with television, Facebook Inc., Google and YouTube. Virtually absent from the plan? Twitter Inc., the company that made its name as the venue for real-time conversation about live events. “The Twitter budget is so small, I don’t even remember,” said Omer Shai, Wix’s chief marketing officer, who said more than 100 million people have...
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