This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. The proliferation of editorially-produced sponsored content is increasingly blurring the line that separates publishers and ad agencies, The New York Times (NYT) reports. This creates new opportunities for publishers, but the revenue potential will also be determined by the limiting effects of social platforms. Publishers’ roles are no longer limited to offering inventory for ads. In creating...
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