This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here. American luxury brand Michael Kors is relaunching #InstaKors on Instagram to create a more seamless shopping experience for its 8.2 million followers, according to Luxury Daily. The brand will place #InstaKors within the caption of its Instagram posts when showing off products to its Instagram followers. These followers will be able to click on a hyperlink located on the company’s Instagram profile, which automatically directs them to the #InstaKors website. The #InstaKors website will mirror the Instagram feed and allow online shoppers to click and purchase products...
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