This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Personalization has been deemed as one of the most important tools for data-driven marketing, according to more than 70% of 220 marketing experts surveyed by Ascend2. Being able to personalize an email, push notification, or landing page, rather than sending out a blast campaign, is key to heightening the user experience and therefore increases the success of marketing campaigns. But as marketers collect first- and third-party data from users, they must be able to analyze this data in order to create a more personalized experience. This is something that many...
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