(Source: INMA - International Newsmedia Marketing Association) 31 January 2016 · By Lorna White Snapchat is a mobile app that offers brands the opportunity to reach potential audiences through location-based filters, live streams of localised activities, and a 24-hour story archive. Mobile platforms as we know them today tend to have been built successfully as apps within their operating systems. Out of millions of apps, the success of so many companies results through the development of a popular app, and the industry of app development continues to be of huge significance for businesses. Very strong links between social networking and mobile are built on the power of mobile apps. One...
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