This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. The overnight success of Pokémon Go has given a boost to consumer awareness and excitement over augmented reality (AR), according to The Wall Street Journal. The game's players use their smartphones' geo-location feature as well as their phone cameras to find virtual Pokémon — little animated creatures — in various locations in their area in real time. Pokémon are superimposed onto the camera view of users’ handset screens. This is by no means the first instance of AR being used in games; however, Pokémon Go’s massive audience could help drive up consumer...
↧