This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. People have found a new way to communicate with businesses, so you might be able to kiss that wonderful "on hold music" goodbye. A new report by MEF reveals that approximately 65% of smartphone users worldwide have used a messaging app to talk to a company. The study analyzed the responses of almost 6,000 people from nine different nations and found that over-the-top (OTT) apps such as WhatsApp and Facebook Messenger, along with SMS, have become the preferred communication platforms...
↧