(Source: IAB - Interactive Advertising Bureau UK) Bruce Daisley, Twitter's Vice President, Europe, introduced the session - entitled #VideoNow - by pointing to Twitter's ability to provide a running side commentary of events, thereby harnessing the power of real-time. Pointing to the growth of mobile video, Daisley pointed out that users have told Twitter they prefer autoplay to CTP (click-to-play) formats. What's more, advertisers can harness the potential emotional power and personal relevance of video as a channel, he said. Next up was Theo Luke, who heads up Twitter's Amplify...
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