Twitter wants to live stream even more sports
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Twitter is in discussion with the NBA, Major League Soccer (MLS), and...
View ArticleTwitter expands TV platform with Bloomberg partnership
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Twitter has penned a deal with Bloomberg Media to stream three of the...
View ArticleAdvertisers recoil from Twitter Moments
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Twitter Moments is falling out of favor with advertisers, according to...
View ArticleSnapchat users are more engaged than any other social media app
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Snapchat is soaring in popularity, but that's just the tip of the...
View ArticleSnapchat's not-so-secret weapon: Live events
The camera follows the first batch of wheelchair racers as they speed through the streets of Manhattan, a few miles from the finish line of the New York Marathon. At the bottom of the screen, a caption...
View ArticleSuper Bowl Tests Twitter's Dominance in Ads Paired With Live TV
Wix.com, which makes tools for creating websites, has spent millions of dollars for its Super Bowl advertising campaign in which the characters from DreamWorks Animation’s “Kung Fu Panda 3” discover...
View ArticleSnapchat wants to put live sports on your phone, starting with the Final Four
Jamie Squire/Getty Images See Also Soon, you may be able to watch live sports on your phone on Snapchat. The mobile social network is currently trying to make deals with both broadcast networks and...
View ArticleTWITTER’S HAVING A MOMENT (Fishburn Communications Limited)
(Source: Fishburn Communications Limited) These are twitchy times at Twitter. Put simply, CEO Jack Dorsey, who took the helm on Monday, needs to attract more punters to the social network. The rate of...
View Article>Now Instagram Is Dominating Twitter In Another Hugely Important Way (TWTR, FB)
Earlier this month Instagram revealed it had overtaken Twitter in terms of users: 300 million to Twitter’s 284 million. Now there’s more evidence underlining Instagram’s dominant status versus Twitter....
View ArticleWhat exactly are brands posting on Snapchat?
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Brands are increasingly jumping on board with Snapchat by creating...
View ArticleSOCIAL ENGAGEMENT EXPLAINED: Metrics, user behavior, and new opportunities
Social platforms have become the new leaders in the digital media industry, evolving well past their beginnings as digital communication networks and becoming full-fledged media distribution channels...
View ArticleTwitter's snazzy new Project Lightning is going to save everything (they hope)
Jack Dorsey is back as CEO of Twitter and since he's done this before, you shouldn't expect him to be unprepared. Dorsey came back to the executive suite with his homework already done. Twitter,...
View ArticleThe Advertising Research Foundation Reveals Ground Breaking Research: How...
NEW YORK, March 14, 2016 /PRNewswire/ -- The Advertising Research Foundation (ARF) is pleased to announce the findings from their new research study based on over 5000 campaigns, 12 years of data,...
View ArticleSnapchat is finally learning to love the 'creepy' advertising it once said it...
Snapchat CEO Evan Spiegel. Over the last two years, advertisers have questioned Snapchat's ability to meet their expectations on two key requirements: targeting and measurement. Investor Fidelity's...
View ArticleOutsell Forecasts Digital Advertising and Marketing Spend To Equal Print,...
BURLINGAME, Calif., March 3, 2016 /PRNewswire/ -- Outsell, Inc., the world's only research and advisory firm focused on media, information, and technology, today released results of its 11th annual...
View Article10 Things You Need To Know In Advertising Today
In this Thursday, Oct. 24, 2013, Snapchat CEO Evan Spiegel poses for photos, in Los Angeles. Spiegel dropped out of Stanford University in 2012, three classes shy of graduation, to move back to his...
View ArticleSnapchat is reportedly moving into ad tech
Snapchat is preparing to move into ad tech for the first time, according to a report from Digiday's Garrett Sloane. The ephemeral photo and video messaging platform is in discussions with ad tech...
View Article5 advertisers who created buzz on Twitter past week
The weekly Twitter Advertiser Index lists the brands which have generated most engagement with users on the platform. Snapdeal Snapdeal ran two contests #SnapdealRepublicOfSavings and...
View ArticleSnapchat has a monetization problem
Snapchat logo image created with Post-it notes is seen in the windows of Havas Worldwide offices at 200 Hudson street in lower Manhattan, New York during "Post-it note war" There's no doubt that...
View ArticleTwitter Rolls Out Advertising on New 'Moments' Feature
Twitter Inc. isn’t wasting any time making money from its newest feature, called Moments. The new product, which debuted two weeks ago as a way to track big events as they happen, will get its first...
View ArticleSocial Media Trends 2016
Brands, agencies, and marketers working in digital media will tell you, innovation happens so rapidly that predicting future trends and reviewing trends from previous years can either be illuminating,...
View ArticleWhat’s the meaning in a (Twitter) moment? (JSH&A Communications)
(Source: JSH&A Communications) Wednesday, October 21st, 2015 Moment: A precise point in time. Whether unexpected or anticipated, any moment can change in the blink of an eye - like the 0.2% chance...
View ArticleMediaBrix Crushes Digital Ad Viewability Benchmarks and Achieves...
Facebook Twitter Pinterest × NEW YORK, March 16, 2015 /PRNewswire/ -- As the debate over digital ad viewability continues to heat up, MediaBrix, the global leader in delivering high performance...
View ArticleThe Snapchat Report - Winning At Media and Marketing in a Mobile-First World
NEW YORK, July 29, 2015 /PRNewswire/ -- The most urgent strategic challenge for media and marketing professionals is engaging consumers in a mobile-first world. Snapchat is the mobile-native...
View ArticleSnapchat video ads outperform other social media platforms
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. A new white paper about the effectiveness of video ads on different...
View ArticleSnapchat users positive about advertising on the app (Millward Brown Inc)
(Source: Millward Brown Inc) by Nigel Hollis | January 19, 2015 The range of potential social communication platforms is growing bigger and marketers need to know which ones will best reach and engage...
View ArticleSnapchat Discover Content Is Now Shareable
Snapchat has until now been something of an island in the social media landscape: Unlike YouTube or Twitter, it wasn't possible to directly link to Snapchat content. This meant that media partners with...
View ArticleNow Instagram Is Dominating Twitter In Another Hugely Important Way
Flickr CC/Henry BurrowsThe once-modest photo sharing app Instagram is beating Twitter on yet another front: Engagement. Earlier this month in terms of users: 300 million to Twitter’s 284 million. Now...
View Article3 things every CMO needs to know about chatbots
In case you haven’t noticed, chatbots are having a moment right now. It’s easy to see why. In their simplest form, chatbots help brands deliver intimate, one-to-one engagement at scale. Bots are all...
View ArticleSnapchat launches ad agency for vertical video
wants us to quit rotating our phones. As the ephemeral messaging app attempts to monetize its 100 million active daily users, the horizontal videos that run on Facebook and Twitter lose impact on...
View ArticleTwitter adds stickers for photo posts
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Twitter is introducing a comprehensive sticker functionality for photos...
View ArticleMoments could boost Twitter’s active users
Twitter has been plagued by user growth issues from two sides for the past few years. On one hand, Twitter has struggled to get new users to interact and return to the platform. On the other, Twitter...
View ArticleSnapchat Has Been Taking This Pitch Deck Around To Advertisers
Digiday's Matt Van Hoven has a pitch deck Snapchat has been taking to potential advertisers. In it, Snapchat reveals updated user metrics and educates brands about its product offerings. Here are the...
View ArticleTwitter Is Already Pumping Ads Into Moments
Twitter is raring to monetize its new Moments feature, it seems: Starting this weekend, the company is introducing native advertising to the section, which curates tweets about newsworthy topics as...
View ArticleTwitter unveils new video tools to engage and inspire audiences (IAB -...
(Source: IAB - Interactive Advertising Bureau UK) Bruce Daisley, Twitter's Vice President, Europe, introduced the session - entitled #VideoNow - by pointing to Twitter's ability to provide a running...
View ArticleThe Snapchat Report 2015 - Winning At Media and Marketing in a Mobile-First...
DUBLIN, June 08, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/ljdvgm/the_snapchat) has announced the addition of the "The Snapchat Report - Winning At Media and...
View ArticleThe 10 things in advertising you need to know today
Good morning. Here's everything you need to know in the world of advertising today. 1. Donald Trump's first TV ad airs Monday. It tackles subjects including ISIS and his idea to build a wall on the...
View Article>Snapchat Has A Deal With BuzzFeed, Vice, And Spotify
Snapchat looks as if it is entering the next stage of monetizing its popular photo-sharing app. Digiday reports that the company is in negotiations with about a dozen media companies to launch a...
View ArticleSnapchat reduces ad rates
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Snapchat is lowering the prices for advertising on the platform,...
View ArticleSnapchat Seeks to Become the Anti-Twitter for the Young and the Underinformed
Two years ago, then-CNN reporter Peter Hamby lamented the negative effect he believed Twitter and other social media were having on presidential campaign coverage. In��(pdf) he wrote while he was a...
View ArticleIAB Content & Native Advertising Conference: Content is Digital Marketing’s...
(Source: IAB - Interactive Advertising Bureau UK) The IAB aims to make the content and services on this website helpful and relevant to you. To do this we collect information about your activity on the...
View ArticleHow Snapchat works for advertisers (INMA - International Newsmedia Marketing...
(Source: INMA - International Newsmedia Marketing Association) 31 January 2016 · By Lorna White Snapchat is a mobile app that offers brands the opportunity to reach potential audiences through...
View ArticleTop 25 Restaurants On Social Media
Nearly 9 out of 10 restaurants are using social media and embracing communities across multiple platforms. Think of the curated foodie Instagrams you see daily in your feed, the restaurant check-ins...
View ArticleAdvertisers are supposedly paying insanely high rates to get their ads on...
See Also In January Snapchat launched a news curation tool, Discover, with big-name partners like CNN, ESPN, and Vice. And apparently, the publishers and their ad partners are loving Snapchat. Discover...
View ArticleTwitter's 'most important feature ever' has come to the UK
Twitter has rolled out its Moments platform to the UK, the third territory to launch the feature. The UK office is home to Twitter's largest engineering team outside the US and has 200 employees in...
View ArticleA war is brewing between brands and the social media 'influencers' they pay
The line between advertising and content continues to blur, not only in traditional media with "native advertising," but also on social media with sponsored content and influencers. An "influencer" is...
View ArticleTwitter scores huge win over Facebook and other rivals by securing NFL...
This story was delivered to BI Intelligence "Digital Media Industry Insider" subscribers. To learn more and subscribe, please click here. Touchdown Twitter! The social media company beat out Facebook,...
View ArticleSnapchat moves to help publishers not on Discover
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Snapchat is reportedly working on introducing a new algorithm that will...
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