Digiday's Matt Van Hoven has a pitch deck Snapchat has been taking to potential advertisers. In it, Snapchat reveals updated user metrics and educates brands about its product offerings. Here are the latest usage stats: 700 million snaps are viewed per day, up from 50 million at the end of 2012. 1 billion stories — a thread of snaps that can be seen for 24 hours — are viewed per day Here are all of Snapchat's offerings, some which launched a few weeks ago: In the deck, Snapchat encourages businesses to sign up and start experimenting on its platform. It recommends snapping promotion codes, exclusive announcements, celebrity take-overs and teasers. Brands can also see how...
↧
