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Facebook is testing offline video to drive usage

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This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Last week, Facebook began testing a feature in India that would enable users in the country to save original content videos from the site to watch them offline, according to Bloomberg. This will benefit the social network's users who suffer from poor network connections in the country. At the moment, the feature is available only to a limited number of users. Facebook has yet to outline a wider rollout. Facebook is hoping the feature will increase mindshare in the country, as it races against Google to connect the next billion users. Google introduced a...

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