YuMe’s New eBook Delivers a Comprehensive View of Factors That Influence and Drive Millennial Purchase Behaviors Millennials Evolved Research Aids Marketers in Reaching Key Audience Through Personality Segments YuMe, Inc. (NYSE: YUME), the global audience technology company powered by data-driven insights and multi-screen expertise, today released their new eBook, Millennials Evolved. YuMe surveyed more than 5,000 consumers to understand how cultural, environmental and life events influence purchase behavior, media viewing habits, device preferences and the impact on consumer marketing. The study found that while there are common characteristics that define the entire generation, there is...
↧