This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Spotify is making programmatic audio ads available on its platform in a bid to boost revenue from the free tier of its service before its IPO. Even though only 30 million of the company’s total 100 million user base are paid subscribers, subscriptions still generate the bulk of its revenue (they accounted for almost 90% of the $2.19 billion...
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