(Source: comScore Inc) July 14, 2016 comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness Premium Publishers are 3x More Effective in Driving Mid-Funnel Brand Lift Metrics Such as Favorability, Consideration and Intent to Recommend RESTON, VA, July 14, 2016 - comScore (NASDAQ: SCOR) today announced the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resulting study examines the branding effectiveness of digital display ads appearing on Digital Content Next (DCN) * member sites compared to non-member sites. The study revealed that this segment of publishers delivered...
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