A portrait of the Snapchat logo in Ventura, California December 21, 2013. If there had to be a single major theme in social media in 2016, it would probably be the emergence of Snapchat from upstart to the most revolutionary force to hit the media and online advertising worlds since Facebook. With a sky-high valuation and plans to potentially hit $1 billion in revenue in 2016, Snapchat could even hold an IPO this year. It's for these reasons and more that recent news that Facebook-owned Instagram is now larger than Snapchat isn't all that monumental. Last week, with its fifth birthday one week prior, Instagram announced that it had surpassed 500...
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