The line between advertising and content continues to blur, not only in traditional media with "native advertising," but also on social media with sponsored content and influencers. An "influencer" is the umbrella term to describe creatives, typically those with large social media followings on Twitter, Instagram, or Facebook. These influencers work with brands on ad campaigns specifically aimed at their followers. You probably come into contact with influencer content on a daily basis, though you may not realize it unless they use hashtags like #sponsored or #ad. Your favorite blogger, Twitter user, and Instagram account has most likely been approached by a company to be an influencer at...
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