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Investment in virtual and augmented reality is heating up

This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Investments in augment reality (AR) and virtual reality (VR) companies reached $2 billion in the 12 months to June 2016, according to data from Digi-Capital. Making up the bulk of the investments in the past year was Magic Leap’s $793.5 million Series C round led by Alibaba, with participation from existing stakeholders Google, Qualcomm Ventures, and a host of new investors. Altogether, Magic Leap accounted for 40% of the total invested into AR/VR over the last 12 months. At the same time, $2 billion of investment in one year seems less significant considering...

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