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Investment in virtual and augmented reality is heating up

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This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Investments in augment reality (AR) and virtual reality (VR) companies reached $2 billion in the 12 months to June 2016, according to data from Digi-Capital. Making up the bulk of the investments in the past year was Magic Leap’s $793.5 million Series C round led by Alibaba, with participation from existing stakeholders Google, Qualcomm Ventures, and a host of new investors. Altogether, Magic Leap accounted for 40% of the total invested into AR/VR over the last 12 months. At the same time, $2 billion of investment in one year seems less significant considering...

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